It often comes as a surprise to many authors that a course in miracles do not promote themselves. And don’t expect your conventional publisher to do that for you either.

It’s raising the profile of your book in your target audience’s eyes. Firstly you have to identify clearly what niche your book satisfies. And then you have to bring it to their attention.

Specifically the aim of book promotion is to take your book from being unheard of through to being a must-buy.

To promote your book, write and issue a press release that gives details of your book. Assuming this is of interest to their readers, the release may get published verbatim, or lightly edited.

Press releases follow a standard format, and adhering to this makes it more likely yours will be adopted. You can obtain suitable templates by searching online for “press release template”.

As many journalists rely on online pr sites for their material, being present on these sites makes it very likely that your release will be picked up.

The material you supply does need to be newsworthy, of course. Sales pitches masquerading as press releases are likely to be ignored.

If you are writing about a hot topic, just an announcement of the book may be sufficient. Otherwise you may need to be creative and present controversial views or refer to current hot topics for your release to be picked up.

The advantage of these exhibitions is that those attending are typically interested in publishing or promoting your book. Don’t expect those attending to be your target market. These are recommenders, and your job is to find those recommenders that are relevant to your market and your book.