Forget the Computer Age or the Internet Age, centuries from
now our current time will probably be referred to as the
Comprar avaliações Google Age. This assumption is not exactly a great leap
of faith; Google has quickly permeated into mainstream
culture to become an underlying factor of everyday life,
a tightly woven backdrop to our lives.
But never make the mistake of trying to define Google
as just a search engine or you will miss the true calling
of this little “Backrub”, which was the original name used
by its founders Larry Page and Sergey Brin in 1996.
Google as we now know it debuted in 1998. The name Google
is a twist on the word Googol, a number represented as 1
followed by 100 zeros. After everything is said and done,
it will more than likely refer to Google’s net worth —
monetary or otherwise.
But forget search engine, for regardless of the founders’
intentions or company’s objectives, Google is and has always
been the ultimate marketing machine. A massive marketing
machine that is just now gearing up and aiming for more
and more lofty heights. These heights seem to increase
each day as Google quietly rolls out program after program.
All noble ambitions aside, Google is the perfect marketing
machine. Google has no equals, and it is very close to getting
a stranglehold on the real power behind all marketing, which
Marketing is information. Information is marketing.
Great marketing is supplying the right information at the
right time. Google more than any other entity on the web
or in the world, for that matter, fulfills this criterion
at its very core. Google is re-writing the book on how
products are marketed.
Google now has over 60% of the search traffic in the U.S.,
with a staggering 7.3 billion monthly searches. In some countries
Google’s search share is 80% or more. (Source: comScore) Those
webmasters who have number one keyword listings in all three
of the major search engines will know Google is the only game
worth playing because it delivers by far the most traffic.
While MSN and Yahoo! are still major players and are listed
in the top 5 traffic sites on the web, what most people don’t
realize is that (unlike the other two) almost all of Google’s
traffic is search traffic. From a marketing perspective this
is extremely important since search traffic can deliver the
highest conversions (sales) mainly because it lets you capture
the potential customer or client when they are in the right
mindset to buy or to perform an action.
Obviously the key to successful marketing is finding the
buyers and clients for your products and services. Google
has forged itself as the ultimate “middleman” as more and
more of the world’s business is performed in cyberspace.
And as everyone knows the “middleman” can reap huge profits
and hold enormous power.